Freelancers are a valuable addition to your digital workforce, particularly for the specialty skills you need in software, data, content, and strategy.
The future is freelance The freelance economy is ___.
In their recent report, Forrester deemed it an emerging market. HBR took this a step further, highlighting how 90% of leaders are prioritizing freelance talent, while a Mercer report.
Forrester confirms what 90% of leaders according to HBR already know – the future of work is flexible, with independent talent sourcing
- The massive volume of data that a freelance talent marketplace gathers from hundreds of thousands of freelancers and millions of engagements means it can use this detailed information to build AI-powered task/talent matching engines and offer service catalogs with standard outcomes and pricing.
- Primary challenge — integration into enterprise hiring and sourcing systems. As these marketplaces mature, they must integrate their talent pools into established enterprise systems, including talent agencies like Kelly Services and Young Capital and talent sourcing systems like Beeline, Coupa, and SAP Fieldglass. This integration will ease their entry into your hiring teams and HR departments and give you a single console to find and deploy freelancers.
- The experts we spoke with emphasized building a network of freelancers within the marketplaces. To get started, use freelancers for low-risk, commodity work. For these tasks, you can post openly on one or more marketplaces to gain access to the largest pool of talent (and where competitors could also see what you’re posting for). As you get to know a freelancer, add them to your private, curated network. Your trust and confidence in their capabilities will grow. You can then post more proprietary jobs to this private, curated pool so competitors don’t know what you’re up to.